What is Communication Management ?

Communication management is the methodical planning, implementation, monitoring, and revision of all the medium of communication inside an organization and across businesses. Students may be required to write a communication management essay. In such cases, what you need to know is that communication management is multifaceted and broad assignment. Communication management can be broken down to; communication management plan, project management plan, corporate communications, marketing communications, and communication privacy management theory.

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Communication Management in Project

Communication management in an association is a component that can be used in establishment of personal networking and it is extremely touchy to the accomplishment of the business. It is observational for a venture to think of a brilliant individual systems administration. Communication management plan must involve the gathering and builds up of information related to an organization in a way that it should collaborate with specifically interim to advance unique occasions. Great access to different assets is basically a solid communication system of management as it advances shared development and improvement. Thus, when conducting a communication management in a firm, there are basic questions which must be addressed. It is expected that the person conducting communication management to specifically answer communicate in a manner that specifically provides information to the shareholders, investors, and others associated in the firm. In addition, communication management process is conducted with a view of making sure that it achieves some basic objectives. The objectives of communication management are; the definition of communications needs in a project, definition of the intended message to pass across to the customers, stakeholders, as well as the channels of communication required to deliver the message , and make sure that the message gets to the right people at the right time. In addition, communication management explores the stakeholder’s needs and desires including the ways that their needs can be achieved in a project.

Project management communication plan

Project management communication plan is a document that may that is intended to shed light on the requirements of various stakeholders and at the same time making sure that they get the required information whenever they need it. At this juncture, one must remember that communication functions as part of reporting, monitoring and control processes as they relate to the product development. It is at this stage that one is expected to prepare a statement of requirements to provide a general description of the issues or opportunities and how the objectives would be addressed in this phase. This makes the first phase of communication plan in project management.

Feasibility and initiation phase in communication management plan

At this stage, the project initiation plan is produced. It outlines the key deliverables and the set activities as well as outlining the key stakeholders and the role they and responsibilities of each. In addition, this stage of communication management plan involves the communication of the plan to all the people expected to play a role in achieving the project goals. The Communications Management Plan may be a standalone instruction in projects requiring symbol employment transformation or stakeholder occupation.

Note: In more typical Business Projects, Communications Management may be scaled back to a less ceremonial but congruous protuberance. The focus is on scholarship to comprehend the stakeholder audience and their indispensably, and on ensuring they get the information they want when they need it. It is also important to tone that normally communications are a sub-function of the echo, oversee and control anapophysis which opposition all knowledge areas and product development

The brass tacks of the Communications Management Plan prosecute are as after:

Identify Stakeholders and their Needs

Stakeholder enlightenment evoked by the Project Manager during the Project Identification Stage is further curious in the stakeholder analysis and spring in a description of stakeholder roles and attitudes with esteem to the extend and their alertness

Develop Objectives and Key Messages

The Communications Manager begins to develop the project's communications content and material. The Communications Manager's first step is to develop communications objectives tailored to the project and to the communications needs of its various audiences. Key messages are developed for and tailored to the various audiences to address these key communications objectives. This information is captured in the Communications Plan.

Note: Key messages may be communicated through more than one communications item and delivered to more than one stakeholder. Project communications objectives may be met by more than one communications item. The Communications Management process is illustrated in Annex a - Communications Management Process.

Define Information Items

Once the general information needs of all the stakeholders are identified and the key messages have been defined, the Communications Manager defines the specific information items and content that is required to satisfy those requirements. The Communications Manager defines the attributes of each information item, and documents the information in the Communications Plan.

Develop Communications Plan, Methods and Materials

The Communications Manager uses stakeholder analysis and information captured in the Communications Plan to detail and refine appropriate and timely communications events and materials. Then communications delivery methods and materials appropriate to deliver messages are defined. The Communications Manager develops appropriate communications materials to match the message, delivery methods, event and audience.

Effective communication delivery normally means multiple channels and a certain degree of redundancy. Regular and predictable delivery is recommended. For some messages, just in time and just enough is also a good rule of thumb especially where reminders, invitations and any required announcements.

Design Phase

Sample Feedback, Revise Plans and Materials, and Obtain Approvals the Communications Manager obtains a sample of stakeholder feedback in order to complete the tailoring of messages and products. This may be formal or informal. Feedback is used to refine the Communications Management Plan, the Communications Plan, key messages and communications materials. Message refinement is an on-going, iterative process. The Communications Manager obtains the Project Manager's approval for these deliverables. The Project Manager is responsible for obtaining client input and approval for the Communications Plan.

Implementation Phase

Implement Plan and Distribute Information Items. The project Communications Manager ensures that processes, procedures and resources are in place to distribute the right information items to the right stakeholders at the right time. This includes the on-going delivery of messages, collection of any stakeholder input and feedback and lessons learned. Distribution also means providing communications support to other project management processes such as risk and change management. Any feedback and lessons learned will be used as primary inputs to updating communications messages, materials, plans and performance support materials.

The Communications Manager is responsible for distributing information in response to ad hoc requests. The stakeholder information and communications items will be continuously reviewed and updated throughout the project to ensure that communication efforts are focused on delivering only value-added information to those who require it.

Manage Stakeholders

Stakeholder management refers to managing relationships, stakeholder concerns and communications to satisfy stakeholder needs and elicit positive support for the project. The key inputs for stakeholder management are the Communications Management Plan, the Stakeholder Analysis and various project management, governance and gating processes. Projects use a variety of communications tools and techniques for stakeholder management activities.

Delivery Close-Out Phase

once the project is complete, the project team prepares the Close-Out document, including lessons learned, and conducts the administrative and contract Close-Out activities, documenting the process thoroughly. This includes archiving records of decision, and all manner of project communications and records of deliverables.


This Knowledge Area applies to all PSPC projects. For projects carried out for and funded by other government departments (OGDs), the NPMS practices are to be applied in keeping with client approvals and governance, as per the Business Projects

Project Manager

The Project Manager is accountable for the overall communications of the project and is specifically responsible for the following activities: ensuring that a Communications Management Plan and a Communications Plan are prepared; ensuring adequate resources are available to implement the Communications Management Plan, such as personnel and tools); approving the Communications Management Plan; conducting the stakeholder analysis and managing stakeholders; ensuring that all personnel are following the established Communications Management Plan; and reporting on communications issues.

• Communications Manager

Note: A specialized dedicated resource may be required to fill this role on larger projects. On smaller projects this role is filled by the Project Manager in the delivery organization. The Communications Manager is responsible for the development of the project Communications Management Plan, the Communications Plan, all communications materials and the management of the communications process. Specific responsibilities include:

• developing, implementing and maintaining the Communications Management Plan, Communications Plan, communications materials and tools;

• managing the communications process;

• ensuring that all project personnel are following the established Communications Management process;

• reporting on the status of communications;

• identifying and reporting Communications Management lessons learned;

• collecting communications metrics when required;

• Preparing communications materials and/or delegating to project team members; and managing the Quality Management process of project communications.

Lastly, you would be required to include the project management team and their specific roles. Some very general project management team roles include but not limited to provision of input into the communication management plan, reporting anything learnt, collecting the statistical data required.

Corporate communication

Corporate communication can be described as a set of activities used in managing and coordinating both internal and external communications and it aims at creation of auspicious point of view among the project stakeholders. The internal corporate communication targets the project teams and ensures that they achieve the expected results in a project. On the other hand, corporate communication differs from marketing communication because the marketing communication targets the potential customers of a given product. Corporate communication strategy are the tools used in planning, how to communicate to the customers, suppliers, employees, as well as investors. A good corporate communication strategy ensures that the business achieves success.

Marketing and communication

Marketing is the process increasing the customer awareness with regard to the merchandise in a business. On the other hand communication is the explanation that follows from the buyer to the seller as well as the customer feedback. Marketing and communication are two very important topics that must be addressed in communication management. Together, marketing and communication form what is known as marketing communication.

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